How To Plan For Your Online Business


Lady working on the internet
When you really think about it, Online Marketing is something that can have a huge impact on your business, depending on the situation. So then what you simply must do is gather as many facts as possible and think about them. You never really know what can occur should you neglect certain details, criteria and other aspects.

When you are pleased that your investigation is thorough, then that is the time to evaluate the possibilities. You want to know what you are working with, so here are some areas within this subject you should use the time to consider.

Planning Tips


Many people who are planning their first online business have only "real life" experience from the hard work they've done all their lives. For this reason it shouldn't be a huge shock that they often feel a little overwhelmed by it all. There are all kinds of things more difficult than this. That doesn't change the fact that there is a bit of a learning curved involved. You are not the first person to be intimidated by the volumes of information out there and how much there is left to learn. This articles condenses three vital lessons that can really help you plan your first Internet business much better.

We believe the above thoughts and tips must be taken into account in any conversation on this topic.  If you need help, then consider this web site: www.webwings.com.au/online-marketing.html. But is that all there is? Not by a long shot - you really can expand your knowledge greatly, and we can help you. We believe they are terrific and will aid you in your quest for solutions. Do take the time and make the attempt to discover the big picture of this. The rest of the document will provide you with a few more important factors to bear in mind. There are a few things about keyword research that can be quite confusing if you do not get a handle on it, which could possible make things difficult for you in the future.

For instance, you must be aware of the number of times that people search for your particular keyword. This is why your chosen niche needs to have enough search volume in it in order to be worth your while. So you want to look at exact monthly local search volume to get the best idea about monthly volume. You can and will find some differing opinions when it comes to keyword research. So just wade through it all and go slowly when you are trying to soak it all up.

Think About The Work Involved


At this stage of things, most people are so used to seeing blogs that they want to have one, too. The truth is that if you aren't going to dedicate yourself to the blog it might be better not to have one. Many methods of marketing don't rely on the use of a blog. However, a blog can be ideal if you plan to do SEO and search engine marketing. Remember this well while you decide if you're going to be using a blog or a static website for the purpose of your online business. If you're still holding out for the final verdict concerning your plans to promote your business then a blog is likely to be your best bet.

Website Usability Will Have an Impact on Your Blog's Effectiveness


Website usability deals with doing things on your site to make it easy for the user to navigate it and enjoy it. Spend some time and find out what makes a site user friendly. You should learn about the fundamentals of making this happen. You want to know this stuff before you actually design and build your site.

If you are knowledgeable about what is going on in the online marketing market right now, then you shouldn't experience too many difficulties later on. Hopefully, you will understand this from the get go because it is not too fun having to go back and correct mistakes.

In Summary


Keep the important factors of your online business in mind and you'll find it easier to plan around these things. Over the years, this has been proven to give online businesses the best possible chance of success. Learn the basics so you can get started and then increase your knowledge as your business expands.

SEO Tips

Search Engine Optimisation Tips.



Do you have any tips you would like to share with visitors of this blog? If so, please post them below...

Here's one I have used but can't say that I know whether it works or not. It concerns adding a comment in your HTML that includes your keyword phrase for that page. Has anyone used this method? Does it work?

The network organisation

Some years ago whilst working in IT Strategy for one of Australia's largest financial institutions, I read about the networked organisation of the future. The concept seemed quite interesting to me and I now find it amusing that my own organisation is based primarily on this structure.

My company has a team that is distributed around the world. Working in this way has been an experience. One of the things I really like is working on a project and passing tasks to people at the end of the day and then returning to work the next morning to find them complete! It certainly makes some tasks efficient.

The challenge though is communicating. The technology seems to work Ok but is not quite where it needs to be to be considered efficient. I have been using Skype and plugin called Yugma that lets remote users view what I am doing on my desktop. A great tool hampered somewhat by the network.

What collaboration tools do you use and how do you find them?

The science of landing page optimisation

In recent weeks I have been working with Goggles Website Optimizer. What a great tool for conducting A/B tests or multi-variate tests! An of course it is free.

What I like is just how easy it is to set up. If you have basic HTML experience, then you will not find it too difficult.

What I am struggling with though is how to make changes to the pages once a test has started. For example, I want to add a picture to my page in a section that is not being tested but no matter what I do, I cannot seem to get the new page to load.

If anyone has worked this out, I would like to know. Also, what are your experiences with Googles Website Optimizer?

SEO Baptism of Fire

Search Engine Optimisation, or SEO for short, is a competitive undertaking and many fall victim to the same mistakes. I am no exception and this is my story.

In November 2005, my wife and I decided to build an on-line shop to sell gift baskets and roses to the Australian market. I set about researching how best to establish a website and my wife designed gift baskets and sourced products. What we did not know at this stage was just how we would promote the site!

The new site launced 1 January 2006 and I began thinking about how best to promote the site. This is when the learning really began for me. The first lesson was just how costly pay-per-click advertising would be and that to effectively promote the website for organic search (ie position well in search engines for chosen keywords) should be a consideration before building the site. I had already made the first mistake made by so many web site designers, I designed the site without considering search engine optimisation, or SEO.

Nevertheless I had to plough on. I read as much as I could on the topic of SEO from experts on-line and bought a book so that I could read in those times whemn not at my PC. Here I learned many other lessons and began making incremental changes to my site as I learned. By end of February we were spending a fortune on advertising (biggest expense by far) and I was beginning to make progress in the search engines; I was on first page for MSN and second in Yahoo but nowhere in site with Google (like the pun?).

This is when the grind began. I continiuosly worked on the site and "off-page" optimisation techniques and managed to get the site to the top of page 1 on both Yahoo and MSN by end of March (positions #2 and #1 respectively). Google was nowhere to be found! What was going on?

Many SEO practitioners talk of the Google sandbox. This is alleged to occur for new websites only. Apparently Google quarantines the new website until it is proven. When I learned of this I was so frustrated that I decided to ignore Google and focus on the other search engines. This protest lasted only a few weeks as I could see that Google was the most popular search engine in Australia and the adwords campaigns were still burning our hip pocket.

I then focussed a month's effort solely on building off-page optimisation strategies for my site (which Google apparently prefers) and at the end of August my site suddently appreared on about page 6. This was encouraging.

For the next three months I persisited. No matter how hard I tried, the site never seemed to do better than page 3 or 4.

In November my wife and I learned that we are not cut out to run business operations. We both love creating businesses and building them but the day-to-day operation requires a different motivation and a discipline that we did not have. So we decided to sell while the business was growing.

We sold the business and the new owner took posession on 1 December; and then it happened! You would not believe it. On the day the business sold, literally that very day, a search on Google for the most common keyword (gift baskets) listed our website (well not exactly ours anymore) website on page 1 in position 4!!!! I couldn't believe it! My emotions swayed between the exhiliration experienced with victory (at last) and frustration that we would not benefit from the obvious increase in traffic this would drive to our site.

It is a month since we sold now and I have come to an important realisation. SEO is for competitive people. If you like winning and are determined to win at all costs then SEO is for you.

Finally, give yourself a head start by designing new websites with SEO in mind. I have built several sites since and been successful in the search engines very quikly; even with Google!